|Focusing your vision, achieving results|
-- Eddie Cantor
by Marcia Yudkin
A German lawyer quoted in the book explains the benefits of taking two hours to get to know each new client, instead of getting to work after a ten-minute summary of the problem. The slower start minimized his need for followup calls or backtracking because he'd misunderstood something.
Similarly, I like to let a strategic issue or copywriting challenge simmer for a day or two before formulating advice or choosing an angle for getting started. While I'm occupied with other matters, my unconscious mind sorts through my bank of experience and often gives me an inspired starting point and easy route to completion.
Speediness isn't always effective, productive or satisfying. Rushing produces mistakes and irritation. Slow down for a more efficient, happier tempo!
Reprinted with permission from the Marketing Minute, a free weekly email newsletter. Subscribe here: http://www.yudkin.com/markmin.htm
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