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QUOTE OF THE WEEK
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"We must not sit down and wait for miracles. Up, and be going!"

-- John Eliot, seventeenth-century British missionary
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THE TOP 10 DEADLY WEBSITE SINS
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This tip sheet is designed to highlight the faults that many websites show, many of which are stopping websites from doing what they are supposed to -- attract more clients and build better relationships with the ones you already have.

1. Not updating the content on the website.
Where would you rather be for a long period of time, a library full of books or a room with several mediocre paintings? If you had to return, where would you go? Content can be photos, articles, news clips or narrative.

2. Thinking that just because you have a website, business will come flowing.
Bringing visitors to your website takes consistent effort and time.

3. Not marketing your site.
Make sure that you put your www address on every bit of paper you send to clients. Include it in your e-mail signature, have it visible in your premises, and tell people about it. Add your site to search engines and web directories. Now you have got it -- Flaunt it!

4. Not having website statistics.
You need to be able to see which is your most popular page, how many people are looking, if what you thought is your best product is your most popular, etc. It is this intelligence that will allow you to make your site tightly targeted to your specific potential customers' needs and wants.

5. Hiding your content behind fancy graphics.
Pictures and graphics are a great way to make a site look interesting, but if you do have textual content, make sure it is easy to read, spell checked, understandable and current.

6. Having a slow site.
Pages should take no more than 10 seconds to appear fully. Any more than that and the boredom factor starts to set in. If you do have something that you know will take a while to appear, tell the viewer, and give them something to read while it's happening, it will make the wait less obvious.

7. Not having a picture of yourself on your website.
In the day of virtual communication, it is often nice to see whom you are dealing with. It does not have to be a grand scale portrait, just a tasteful shot so people can actually see you, and start to build some trust.

8. Rely too heavily on techno wizardry.
Some people are still looking at websites on basic computers and some people don't like to spend time waiting for things to appear. This means that if your site needs the best equipment to run and a long time to load, you may be missing out on potential customers.

9. Having crowded pages.
It takes approximately 20% longer to read something on a computer screen than it does on paper. Make sure your pages are not cluttered so people can read things comfortably, and do not jam pack the page so viewers have to search around to know what to look at first.

10. Having broken links.
This means that you have a link to another page, but it is not there and comes up with an error message. This can defeat all the work you have put into having a great site, as it can look unprofessional. Keep an eye on this if you have a page of external links.

Copyright 2000, 2001, 2002 by Thomas J. Leonard
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COACHING CALL TO ACTION
THE TOP 10 DEADLY WEBSITE SINS
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This is a great checklist to assess your website. This week do just that.

1. Assess your website

2. Ask 3 people outside of your company to assess your site using this list.

3. What is their feedback?

4. Schedule time to make the necessary changes.
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