Provide Extraordinary Value

“Price is what you pay. Value is what you get.”

~ Warren Buffett

Provide Extraordinary Value

By Michael Schantz

Extraordinary value is defined as giving clients or customers three to ten times the amount of value as our fee would dictate. Leaders who embrace this practice enjoy a superb competitive advantage. They know that if their organizations provide this exceptional value to clients, they will have few real competitors.

The spirit of service is the ability to make a contribution. The greater the contribution, the greater the value received.  Companies that deliver extraordinary client service care about clients’ businesses as much as they do. As clients receive extraordinary value, they become continual sources of referrals.  Person-to-person referrals are often believed to be the most effective form of new business creation (Schantz, p. 83).


From: Schantz, M. (2008).  75 principles of conscious leadership: inspired skills for 21st century business.  Bandon, OR: Robert D. Reed Publishers.

Reprinted with permission from the OSU Leadership Center, Ohio State University, Columbus, OH 43210, (614) 292-3114,

Coaching Call To Action

Where are you creating the biggest value to your customers?  How do you know?  What is one action you could take this week to increase your value? Will you take this action?