The Power of Communication

“Good communication is just as stimulating as black coffee, and just as hard to sleep after.”

~ Anne Morrow Lindbergh

The Power of Communication

By Helio Fred Garcia

Words matter.  Words shape worldviews.  Words provoke action and reaction, which in turn provoke more words.  Getting the words right is critically important.  Getting the action right is also critically important.  And aligning the words and actions is even more important.

The late Steve Jobs was one of the few business leaders who was able to connect with consumers in powerful ways that had positive impact.  He was in a league of his own.  Most business leaders are not as good at connecting, at communicating, or at understanding what will get and keep an audience’s attention and earn the audience’s loyalty, trust and confidence.

But they can be.

Communication has power, but like any powerful tool, it needs to be used effectively or it can cause self-inflicted harm.  Harnessing the power of communication is a fundamental leadership discipline (p. 2)

From: Garcia, H. F. (2012).  The power of communication: skills to build trust, inspire loyalty, and lead effectively.  Upper Saddle River, NJ:  Pearson Education, Inc.

Reprinted with permission from the OSU Leadership Center, Ohio State University, Columbus, OH 43210, (614) 292-3114,

Coaching Call To Action

On a scale of 1 to 10 with 10 high, how would you rate your communication skills?  Do you connect in a positive way, building trust and confidence?  If you feel you have room to grow, what will you do differently this week to move up the scale on your communication ability?