Why a Little Disruption Is a Good Thing

“We change our behavior when the pain of staying the same becomes greater than the pain of changing.” – Henry Cloud

Why a Little Disruption Is a Good Thing

By Andrea Novakowski

Remember the troublemaker in second grade who kept being marched to the principal’s office because he was so “disruptive”?

Disruption may have been frowned upon in grammar school, but no longer! In today’s business world, disruption means innovation. Shaking things up in a good way. Finding ways to see your industry and your market in a new light.

Maybe you were that restless kid who refused to color inside the lines. Or maybe you were the shy and quiet one, following the rules and watching the troublemaker from the sidelines. (I was the latter!) Either way, now could be the right time for you to shake things up – in your business this time, not in the classroom.

As for me, I’ve decided to disrupt my Tip of the Week.

As you can imagine, a lot has happened during my 19 years of doing business as Coach Andrea. All I have to do is look at my kids, who are no longer in school but are now wonderful adults working at their own professions. In that time, I’ve created a lot of processes and procedures that I’m proud of, from how I work with my clients and prospects, to my invoicing process, to the frequency and development of my newsletter. This has all helped me work in an efficient way so I can spend more energy doing what I love: coaching.

And then recently I was listening to a Success Magazine interview with Sara Blakeley, the billionaire entrepreneur who founded Spanx. Instead of doing things the way you always have in the past, Sara suggested, turn off the autopilot and take a conscious moment to ask yourself:

  • If I didn’t know how to do this (any task/process/role in your business), how would I do it? What if you were a new hire who has never done this job before: how would you approach it?
  • Why am I doing it this way? Is it because you were given the idea or suggestion by someone else? That doesn’t mean it’s the right path for you. Create what works best for you and makes full use of your strengths and skills.
  • How might I see or do things differently? For instance: why is a table made that way? What was the person thinking when they made it? Consider taking a different route to work or calling clients first thing in the morning, rather than at the end of the day. Here are some more ways to tap your creative spark.

When I considered Sara’s questions, I realized that long ago, when I was first getting started as a business coach, someone told me to send out information to my readers once per week. So, in March 1998, I started a weekly snail-mail version of my Tip. In June 2001, the Tip changed to an email version, delivered to your inbox each Friday at noon. Over the years, I’ve shared the writings of many business experts, as well as my own.

It’s time to disrupt this system.

Effective today, my Tip will arrive on the second Friday of the month, rather than weekly, and it will be known as the Tip of the Month.

Why? Because this change will enable me to increase the quality and usefulness of each post. It will allow me to be more intentional (my word of the year). I’ll be looking for new ways to show up and connect with you and I’ll have more space for thinking and creating.

I know, I know – how will you know it’s Friday? Fear not! I’ll be sharing other ideas on social media at noon each Friday. And there’s always my Thought of the Day.

And now, what about you? Is it time for a little disruption in your business? Perhaps not the full-blown disruption defined on dictionary.com as “a radical change in an industry, business strategy, etc., especially involving the introduction of a new product or service that creates a new market.” But there may very well be some part of your business that would benefit from change.


What’s your process for preparing for prospect meetings? Which step in the list above do you not normally take and how might that step help you improve the outcome of your next meeting? What possibilities come to mind? Share with us below.