Andrea Novakowski's Coaching Tip of the Week
Andrea Novakowski's Coaching Tip of the Week )
  September 17, 2004 
Contents In This Issue
    The Top 10 Tips for Writing a Professional Overview or Biography
    by Tara Alexandra Kachaturoff

  • Brought to you by Andrea Novakowski, Master Certified Coach, Business and Personal Coaching for Corporations, Businesses and Individuals


    "Don't be too timid and squeamish about your actions. All life is an experiment. The more experiments you make the better."

    -- Ralph Waldo Emerson

    The Top 10 Tips for Writing a Professional Overview or Biography
    by Tara Alexandra Kachaturoff

    A professional biography or overview, showcasing your background, experience and expertise, is a necessity for every business owner. This often overlooked marketing tool is an excellent way to introduce you and your business to potential clients and possible strategic business partners. Potentially, it might open up opportunities for speaking engagements, radio or television interviews, or a feature print article. While any information about you and your business is helpful, information that is presented in a professional, well-polished manner can make all the difference in how others perceive you. Consider these important points as you craft your own professional biography.

    1. One page wonder.

    Your professional biography should be a few paragraphs and kept to one page or less. One page is perfect for copying on the reverse side of a handout or flyer. Several paragraphs, left justified make it easer to read and skim.

    2. First, second, or third person?

    Write your biography in the third person. That is, refer to yourself by your name or she/he as appropriate. It sounds more professional as it appears that a third party wrote the text. For example, "Alexandra has been featured in the New York Times, Forbes, Newsweek and Time magazines."

    3. Business in brief.

    Not only do readers want to know what you do, but also they want to know who you work with -- because they might want to work with you! A professional biography should include a sentence or two about your business niche (or niches) as well as the types of clients you serve. A modified version of your 30-second elevator pitch might be perfect.

    4. And the winner is . . .

    Make sure that you include a list of awards that you have received. Readers are interested in knowing about your talents and the organizations that recognize you for them.

    5. Organizations.

    Include names of the organizations, clubs, or associations to which you belong. A reader's interest might be piqued at seeing that you belong to the same alumni association or professional business group. Again, these connections might lead to some interesting and exciting business opportunities.

    6. Certifications and designations.

    Include any professional certifications or designations you hold. Make sure you write out their names in full, rather than use abbreviations. Not everyone might know that CMA stands for Certified Management Accountant. And, perhaps, in a different discipline, it might represent something else -- like a Certified Materials Analyst. If you no longer hold a particular designation, but it has played a major role in who you are and what you do, don't hesitate to make a reference to it. For example, "Ann is a former Certified Data Processor and spent the last decade as an adjunct faculty member teaching higher mathematics at the University of Colorado, Boulder." Don't include abbreviations of college degrees, like MBAs as it looks unprofessional. The only exception to this would be for a Ph.D. designation.

    7. Published?

    Have you written any articles, books, e-courses or e-books? Self-published or not, your works add to your level of professionalism and credibility. Showcase them in your biography and you might earn additional royalties in terms of new clients or other opportunities.

    8. Did I mention the media?

    Have you been a guest on talk radio or television? Were you or your business featured or even mentioned in a newspaper article? If so, readers want to know. Again, these types of "mentions" add to your credibility and presence.

    9. Call me any time.

    People who want to know about you will read your biography for just that reason. And if it's compelling, rich, and includes the information they're interested in, they'll want to contact you. Include complete contact information like your title (if any), name, address, telephone, fax, email, and website address. Make it easy to find this information by including it in the last paragraph of your professional overview.

    10. Write, rewrite, and do it again.

    After you have written your biography, edit, edit, and edit again. You may need to do a dozen or so revisions before you get it just right. Eliminate extra words, use descriptinve words, keep the sentences short but varied in length, and write in the third person. Ask some friends to provide input as well. Make sure to revise your biography regularly to keep it up-to-date and refreshed.

    Copyright(c) 2000-2004 CoachVille, LLC.
    Tara Alexandra Kachaturoff, CTM, ATM-B, can be reached at


    How does your bio compare to the suggestions Tara has provided? This week pull out your bio and check it against the 10 Tips. Do you need to make a few changes? Just do it. This could be the week you really need your bio to showcase you.


    September 22, 2004
    simplyEffective Group Coaching Begins
    (Only 3 seats remaining)

    Take advantage of the synergy and value that group coaching provides. What others have said:

    "I've moved from a doer to an enjoyer!"
    -- J.N., Coach/Business Owner, MA

    "Great stuff is showing up in my life, effortlessly."
    -- K.S., Business Owner, MA

    "simplyEffective provides a straightforward and easy way to stay on track, have fun and achieve my goals."
    -- C.S., Business Owner, England

    "It accelerates what is ready to unfold for you."
    C.S., Business Owner, FL

    What is next for you?

    -- A promotion at work?
    -- A new job or career?
    -- Writing a book?
    -- A major life transition?
    -- A leap in income?

    Come join me in this very powerful, imaginative and cost- effective coaching program called simplyEffective. This 11-week program combines group coaching and one-to- one coaching. You will have an immediate boost to productivity as well as the tools to permanently raise your level of effectiveness. I will be co-leading this tele-class with Tina Carey at 10:00 a.m. Eastern. Participation is limited to 8 people per group. To reserve your place, please call 508-231-0766 or go to

    September 23, 2004
    Pounce on a Project VI

    Finish September with a bang! Complete the project that will make the biggest difference in your work or life. Come to "Pounce on a Project VI." Here's what participants are saying:

    "I accomplished a big section of my newsletter re-design that had been stalled on my 'to do' list for many months. Having the support of the group helped me bypass my procrastination and tackle my project with energy."
    -- D.W., Certified Financial Planner, MA

    "Pounce on a Project had me tackling my project head on. Completing it felt so good! Once I started, the angst disappeared."
    -- K.J., Environmental Professional, MA

    "I'm no longer putting off what I love to do!"
    -- K.N., Business Owner, TX

    "I had to get all of my marketing material organized and sent to my advisor. Where was I going to find the time? Pounce on a Project gave me 4 hours of uninterrupted time to easily complete my plan!"
    -- A.N., Business Owner, MA

    "Pounce on a Project enabled me to fulfill a long time goal of mine, while energizing me to undertake other projects that I had been putting off."
    -- L.W., Software Test Engineer, MA

    "The simple structure of commitment and accountability had me easily complete my project."
    -- C.S., Business Owner, England

    "I learned I can use this time to accomplish many small projects I've been putting off. Hooray!"
    -- A.P., Freelance Writer, MA

    Did you know that incompletions and clutter can drain your energy? As we begin the fall season, are there projects or spaces you need to "clean up" to feel successful? In preparation for our next get together, consider the following:

    ** What do I need to let go?
    ** How can I simplify?
    ** What needs to be done to get better organized?
    ** What needs to be stored for future use?

    Join Andrea on Thursday, September 23, from 8:30 a.m. to 12:30 p.m. Eastern. We will join as a group by phone and declare what you want to accomplish: organizing your office, simplifying your filing system, cleaning under your bed, finishing your website, planning your pricing strategy for your new products.

    During the morning, the group will gather by phone a few times to check progress and get any support needed to finish with a bang. At noon, the group will celebrate their accomplishments. Who says projects have to be boring and tedious? Bring your lightness and fun and join us for the energization.

    To sign up or learn more, call or e-mail Andrea by noon on September 22, 2004. Space is limited. First come, first served. Feel free to share this with friends and co-workers. (Cost of the program is only the cost of long distance phone calls.)

    October 2, 2004
    Rodman Ride for Kids

    For the past 9 years, I have ridden 50 miles on a bicycle for the Rodman Ride for Kids which benefits children at risk in Massachusetts. (I took the first ride of the season on Labor Day to begin the training.) This year, I have committed my fundraising efforts to benefit all of the agencies because they all do good work.

    E-mail me if you would like to make a donation, to participate, or to receive a brochure on the event. You can also donate and get more information at


    I had the pleasure of hearing Margaret Somer, director of the Small Business Development Center at UMass Boston, speak about her agency last week. Her agency provides counseling, business workshops and courses in the Boston area. Their programs run from writing a business plan to moving your business to the next level. They have lots of experts on staff to provide free consulting, too. For course information, check out


    This Coaching Tip of the Week is brought to you by Andrea Novakowski, Master Certified Coach who provides Business and Personal Coaching to Corporations, Businesses, and Individuals. Andrea is a professional coach who partners with people to set goals and create momentum to produce effective results in their business and/or personal lives.

    Andrea is available for individual coaching. If you are serious about reaching your goals and living with greater fulfillment and satisfaction, consider using a coach. To schedule a COMPLIMENTARY initial consultation, send an e-mail to Andrea at


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